In this guide we’ll cover:
- I. Designing a Great Membership
- II. Packaging & Presentation Recommendations
- III. Perks and Other Ways of Creating Value
- IV. Growing Your Club
Establishing a Wine Club gives you the opportunity to share your favorite bottles, introduce guests to new regions and producers, and create an ongoing relationship with members who want to drink what you love.
Whether you’re a wine shop, restaurant, or bar, your Wine Club should reflect your voice, palate, and hospitality. This guide outlines the key ingredients of a successful club—from curation to fulfillment to retention.
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I. Designing a Great Membership
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II. Packaging & Presentation Recommendations
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III. Perks and Other Ways of Creating Value
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IV. Growing Your Club
Photo Credit: Neighborhood Vintner, Leon Circle, Red Hen x All Purpose, Acre and Boia De.